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The Town of Winter Park’s new brand and logo is a finalist in the 2018 Savvy Awards, an annual awards program organized by the City-County Communications & Marketing Association (3CMA).
A lot has changed in Winter Park since the original logo was created in the 1980’s. Launched in fall 2017, the Town’s new brand and logo was developed to better showcase the authentic, active mountain town it is today.
By developing a new logo, Town assets and services, such as vehicles, facilities and programs, are easier to recognize and distinguish from other community organizations. Having a strong brand also helps build solid communication tools to keep residents informed and engaged.
Creating a new logo that accurately represented Winter Park required stakeholder and community engagement. Through a public process, feedback was gathered to understand how residents perceive Winter Park and how they picture it in the future. This input was used to direct the brand development and ensure the design truly reflected the community.
About the Savvy’s
The Savvy Awards aim to recognize outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. The Savvies salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing.
Final results will be announced during 3CMA’s conference in September. At that time, the Town of Winter Park will learn which of three awards it received (Savvy, Silver Circle or Award of Excellence) in its category.
Learn more about the awards program at www.3cma.org/savvy.